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July 29, 2010
Black Pitchmen Take Old Spice Higher
Old Spice is raking it in with Isaiah Mustafa and Terry Crews as pitchmen. I just got hipped to Terry Crew's spots for the BO Blocker product. I have both of these products in my bathroom. Isaiah convinced my wife to buy and is clearly a campaign for the ladies. Terry is madcap masculine hilarity for the fellas. His commercials crack me up. Old Spice sales are up 107% so you know they are laughing all the way to the bank. Win-Win. (Well, and maybe the ladies like Terry's abs too).
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