I remember when I noticed that libraries became media centers, gyms became fitness or recreation centers, hospitals became medical centers.
The language got centered, then everything became a solution.
It used to be a tv dinner. Then a frozen dinner. Now it's a meal solution.
Headhunter? It's a human capital solution.
Consultancy? It's offering client solutions.
Phone system? It's a communication solution.
Bank? It's a credit solution. Or maybe a capital solution.
This isn't a kiosk. It's a service solution.
Rolling on the Pennsylvania Turnpike, I notice a truck with this printed on the side:
I roll past it, and realize they sell doors. Doors are entrance solutions. Entrance solutions.
This is a rant-against-biggified-words solution. Please make them stop.