Showing posts with label commerce. Show all posts
Showing posts with label commerce. Show all posts

July 29, 2010

Black Pitchmen Take Old Spice Higher

Old Spice is raking it in with Isaiah Mustafa and Terry Crews as pitchmen. I just got hipped to Terry Crew's spots for the BO Blocker product. I have both of these products in my bathroom. Isaiah convinced my wife to buy and is clearly a campaign for the ladies. Terry is madcap masculine hilarity for the fellas. His commercials crack me up.  Old Spice sales are up 107% so you know they are laughing all the way to the bank.  Win-Win. (Well,  and maybe the ladies like Terry's abs too).